About Bedside Strategy

"The clinical environment is a complex ecosystem where software and hardware intertwine. We explore integrated strategies spanning the entire point of care—from invisible Ambient AI to physical devices and room design—to optimize workflows and safety."

It’s 2025. The U.S. healthcare sector is gripped by an AI investment frenzy. Yet, the clinical frontline remains dangerously disconnected from these advancements, trapped in cycles of inefficiency and ineffective care.

We face crippling shortages of doctors and nurses—a critical gap that human labor alone can no longer fill. The old model of throwing more bodies at broken processes is over. The only viable path forward is utilizing technology to achieve massive productivity gains, delivering better patient outcomes at lower costs.

Bedside Strategy is the bridge across that gap.

We are not just observers; we are a platform dedicated to transforming the brutal truths of clinical reality into actionable business strategies, impactful products, and scalable solutions.

What We Do (Our Pillars)

We operate at the intersection of clinical operations and business innovation.

1. Strategic Consulting (Reality Checks) We provide unfiltered, evidence-based insights to MedTech firms, VCs, and hospital administrators. We analyze workflows, validate product usability, and identify the hidden friction that kills adoption.

2. Product Development & Curation (Bedside Approved) We don't just critique; we create. We identify unmet clinical needs and develop—or curate—tools that clinicians actually want to use. If it carries our name, it has survived the toughest test of all: real-world patient care.

3. The Innovation Hub (Idea Pipeline) The best ideas don't come from boardrooms; they come from the front lines. We serve as a confidential repository for frontline clinicians to submit challenges and ideas, turning anecdotal frustrations into structured data for future innovation.

Soohyun "Stone" KIM

MSN-Admin, RN

Founder & Principal Strategist

I founded Bedside Strategy with a singular mission: to ensure that healthcare innovation is driven by the reality of those who deliver care.

With over a decade of comprehensive experience, I have navigated the complex healthcare landscape from multiple vantage points—as a frontline clinician in high-acuity settings and as a clinical leader managing diverse teams and operations.

My career has been defined by bridging divides:

Clinical Reality & High-Acuity Care: Years of hands-on experience at the bedside in Progressive Care Units (PCU) and providing acute Inpatient Dialysis. I understand the intense pressure, complex workflows, and human factors that define critical patient care.
Education & Technology Adoption: Managing Simulation Education in an academic nursing setting. I have deep expertise in how clinicians learn, how they interact with new technology in high-stakes scenarios, and where the gap lies between training and practice.
Healthcare & Financial Strategy: Experience as a Financial Services Professional at New York Life. This role provided me with a unique analytical perspective on the financial structures, risk management, and economic realities that drive healthcare decision-making.

I believe that true innovation requires both clinical empathy and disciplined operational strategy. At Bedside Strategy, we combine both to build a healthcare future that works—in theory and in practice.

[ Connect with me on LinkedIn ]

About Bedside Strategy

Bedside Strategy bridges the critical gap between healthcare innovation and the realities of patient care. We provide unfiltered, frontline insights to ensure technology and business strategies are adoptable, effective, and validated for the real world.